How to Organically Market High-Risk Industries
If you’re a brand or business that is looking on how to promote your products safely, you are in the right place. It’s a good time to be a high-risk entrepreneur, especially today when the world is limited and businesses are shutting down, one of the most thriving industries that’ve seen to have an increasing number of sales are high-risk businesses such as cannabis and alcohol.
However, due to existing federal laws and restrictions from social spaces like Facebook, Instagram, and Google which make marketing your high-risk products a real challenge. If you’re learning how to market your cannabis, alcohol, firearms, or even adult entertainment businesses on digital marketing platforms, you shouldn’t be discouraged as there are ways to promote your products without getting penalized.
Here are some safe marketing ideas you can do for your high-risk business:
1. Focus on reach and engagement on Instagram.
Instagram’s about to become your new best friend. This social platform that focuses on visual content will help you reach organic audience via hashtag marketing. Be out there. You can use Gary V’s approach to be IN the community. By implementing “$1.80” Instagram strategy, you can be a valuable brand that connects and genuinely engages with your niche. How does it work?
First, find the best hashtag to follow related to your brand or business. Spend time searching for hashtags that are not only the most popular, but also the lesser known ones as they are relatable and specific, which can still make an impact on your visibility. Next, identify the TOP 9 posts of the TOP 10 hashtags. Once you have figured them out already, the next thing is to leave comments that are valuable (don’t spam!). You can look for comments that ask for answers, and if you can answer that, drop your comment; you can also include additional information if the post asks for it – just remember not to spam the comment section with simple emojis or interacting without value. Comment, like, respond, share. These are the ways you can do for your Instagram. Lastly, continue to engage every day. This would be a routine you can do for your social presence. Repeat until you gain a significant result. It doesn’t matter if it’s just one follower per day, the important thing is that the followings and engagement you are getting are organic and within your target audience.
Aside from that, create content that provides value and answers. Don’t hard-sell your products, instead, post facts, warnings, success, most trending, updates, and even commemoration dates that are relevant to your products. You can have it posted on your feed as well as posting it on your Instagram stories.
2. Leverage social media as your customer service platform.
Let’s be honest, not everyone notices you via direct search. Social media is a great platform to drive traffic to your website. What does it mean then? Well, simply put, your customers can easily access you via social media. Sending email, doing phone calls just to be put on hold or queue would mean disappointment and a possible loss of confidence to your existing customers.
3. Use Influencer Marketing within your niche
Being an influencer means having a significant amount of followers and they trust that influencer with the services and products they are using – making them a platform where to view reviews and real results.
4. Facebook is not dead. Be visible there, too!
It’s true that Millennials and Gen Z’ersare way more into Instagram, Twitter, and even TikTok, marketing your brand on Facebook shouldn’t be left behind. Yes, it’s true that older people are more likely to use Facebook, but who is your audience? Isn’t it the older audience? Keep in mind that the legal age of audience to target for alcohol advertising is 21+ within the United States. Facebook is not dead. That’s where your target audience lives.
5. Content marketing is a long term strategy for high-risk industries.
The concept of content marketing is to simply provide value. Provide value of your product by delivering share worthy, and reference-worthy content that answers questions related to your niche. High-risk products such as cannabis, alcohol, tobacco, firearms, and adult entertainment are still considered taboos for many. If you were someone who doesn’t know anything about it and wants to search for the most basic information, what do you think you want to know? Create a blog section on your website and regularly publish worthy content and step up the game by making it an SEO-friendly article. Don’t let it just sit there, share it on your social media platforms to gain traffic! There is someone out there who is interested in knowing more about what you are saying.
These are just some of the ways you can organically market your high-risk products and services. Social media platforms and Google have imposed restrictions on R18 advertising and that becomes a struggle for high-risk sectors. Even though there are restrictions, advertising on these platforms are still possible. Anything is possible as long as you abide by their rules and in compliance with the existing regulations set by countries of the target audience. If advertising is out of the budget, you can simply apply these 5 organic means of growing your brand reputation and messaging in the digital space.